Use your imagination to picture the truth of what it really means to sell yourself, to sell what you have to offer to as many people as possible.
You’re the “weirdo” on the street with the megaphone. That’s right, the one that people are aware of but usually pass by. Some can hear you from blocks away, but the message only gets clearer the closer they get to you. And the point is of course to get them closer to get them to do something.
Depending on the content (product) and the presentation (emotional impact), some people will stop and listen, especially if what you’re saying is interesting to them or has imminent, relevant meaning. Of those very few people who stop and listen, even fewer will actually engage you, give you a chance to address objections, or otherwise convince them to take some kind of action.
But everybody’s got somewhere to be, right? Who has time to stop and listen and engage? Plus, you’re kind of weird for putting yourself out there talking all passionately and excitedly into a megaphone anyway. Who does that?
Every business person does, and we have to. The key is to understand that at any given time, you have about 3% of people who are ready to buy something right now, whether it’s a car, a cell phone, furniture, you name it. That’s what drives all commerce.
About the same percentage of people are willing to listen because they’ve been thinking about buying something but aren’t necessarily committed to it. It’s not an immediate concern. If they did by, it would have to be because you gave them an offer they couldn’t refuse.
What does that mean for the vast majority of others passing you by? It means they’re indifferent, not thinking about it, or flat out uninterested.
But what if we could say something that would get 75% of people passing by to stop and listen, or more? What would make them stay? It always points back to adding information that is above and beyond a particular product or service you’re offering. You generalize, then specify.
If you’re a business coach pitching CEOs and managers to become your clients, who you are as a company should be last in your presentation. Yawn! But starting off with something like, “The 5 Most Dangerous Trends Facing Small Businesses Today” and no business owner can logically or emotionally say they wouldn’t be interested in that subject. It matters to all of them! They’re all business owners or involved in some way, and none of them want anything to do with danger in that business.
In reality, it’s actually much easier to keep prospects near because by the time they’ve reached you, you’ve already narrowed the audience anyway because you’ve got your identity and unique selling proposition nailed down, yes? It’s much easier to pitch to qualified leads than people who thought they were getting one thing but get something else because you weren’t clear on who you’re really trying to reach. So now it’s a simple matter of turning 3% of those who were ready to do something anyway into a much a deeper pool by giving away information that they’d all be interested in.
How do you champion your product or service? What’s your proverbial “megaphone” speech to your prospects? Share your ideas or even experiment. The Millionaire Mind community wants to hear from you!!!
